About

You may have heard Brenda Jorett doing radio news and reporting for years in Philadelphia. Now, as owner of What’s Next Productions (WNP), Brenda raises the profile of your organization using her wealth of journalism, broadcast experience and knowledge about how news is made. Whether you need press materials, an annual report, digital media consulting or production of audio visual projects, WNP zeros in on you to create “buzz” about your small to mid-sized business or non-profit organization mainly in the Philadelphia-South Jersey region.

Brenda’s more than 30 years in broadcast journalism in Philadelphia includes 15 years as a reporter and anchor at KYW Newsradio and 8 years as senior producer and host of WHYY-FM’s Morning Edition (NPR). She also worked at KYW Eyewitness News (now CBS3) as a writer and field producer and as a writer at Action News (6ABC). Brenda is also a lecturer in business communications at Rutgers University.

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Hear a sample of Brenda’s voice-over work.

You may have heard Brenda Jorett doing radio news and reporting for years in Philadelphia. Now, as owner of What’s Next Productions (WNP), Brenda raises the profile of your organization using her wealth of journalism, broadcast experience and knowledge about how news is made. Whether you need press materials, an annual report, digital media consulting or production of an audio visual projects, WNP zeros in on your projects to create “buzz” about your small to mid-sized business or non-profit organizations mainly in the Philadelphia-South Jersey region.

Brenda’s more than 30 years in broadcast journalism in Philadelphia has included 15 years as a reporter and anchor at KYW Newsradio and 8 years as the senior producer and host of WHYY-FM’s Morning Edition. She also worked at KYW Eyewitness News (CBS3) as a writer and field producer and as a writer at Action News (6ABC).

Brenda’s expertise and media savvy will help boost your business or organization’s profile through:

·Listening to you; having understanding and empathy for your organization and its issues, then helping you craft your message to the public and in business-to-business dealings.

·Media outreach: contacting and pitching the right reporters, producers, editors to bring attention to your story.

·Being your spokesperson: As a credible and known entity, Brenda can relay your message in a clear, concise way for media outreach.

·Media training: Brenda can work with executives and staff to fine-tune your message so it is seen and heard in the best possible light.

·Crisis communications management: Challenging times call for officials who can relay a straightforward message or have Brenda be your spokesperson during challenges that may arise.

·Special projects such as:

oRecorded interviews and voiceovers for any presentation

oGuidance on blogs and newsletters

oGuidance on web content and social media

Writing and editing materials needed internally and externally